CONCEPT



Our debut capsule collection is a celebration of luxury, nature and creativity. As a brand, we are committed to using premium organic materials and nature-inspired colors. The key elements of the collection are the unique timeless designs , the premium quality and the oversized silhouettes, reflecting our mission to create an inspiring and edgy streetwear concept. We believe that streetwear is more than just a fashion trend - it is a way of life for many creatives and artists.



A. Color palette


The color palette of our debut capsule collection is inspired by the natural world and the aesthetic of the brand. We have used pallete tones of the brand such as black, white, as well as pops of color like purple rose and wild green to reflect the beauty and diversity of nature, while also being versatile and easy to wear.



B. Details


We used premium organic cotton with an oversized cut, incorporating digital printing and embroidery designs.  giving each piece a unique feel and look. These details contribute to the overall aesthetic of the collection, which is both stylish and organic.



C. Silhouettes


The silhouettes of our collection are oversized and relaxed, reflecting our commitment to comfort and ease of wear. We have incorporated boxy t-shirts, loose-fitting shorts, and oversized zip hoodies into the collection, all of which can be layered and mixed and matched to create a variety of looks.



D. Quality


We believe that high-quality materials are essential to creating a sustainable and ethical fashion brand. That's why we have used premium organic cotton in our debut capsule collection. This material is not only better for the environment, but it also feel great on the skin and is built to last.






SHOOTING



A. Introduction


Luxury, creativity, and nature are the three main pillars of the shooting. The vision for the shoot was to showcase the brand's commitment to these values, while also highlighting the unique and luxurious garments of the collection. The shoot was designed to be both visually stunning and emotionally engaging, with each shot telling a story about the brand's identity and values.


B. Location


The main shoot location for the collection was the "Parque da Lavandeira" in Porto, Portugal. This location was chosen for its connection to nature and its luxurious vibe. The park is surrounded by lush gardens. The architecture of the elements presented is also very grand and luxurious, which added to the overall aesthetic of the shoot.


C. Set Design


The set design for the shoot was focused on creating a luxury and minimalist aesthetic. A white studio was used as the main set, which allowed the garments to stand out and be the main focus of each shot. The studio was also decorated with the black/white asthetic to emphasize the brand's commitment to the concept. The overall mood of the shoot was calm and serene, with a focus on the beauty and elegance of the garments.


D. Message behind the Shots


Each shot in the collection was designed to represent the identity of the brand and the garments of the collection. The shots conveyed a message of luxury, creativity, and nature, with each element being carefully considered and incorporated into the overall aesthetic. The garments were showcased in a way that emphasized their unique design and premium materials, while also highlighting the brand's commitment to sustainability and ethical practices.



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